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If you’ve ever searched for a service on Google or asked ChatGPT who to call — and noticed the same businesses keep appearing — there’s a reason. In this episode of the 12 Minute Talks Podcast, we sit down with SEO/AIO/GEO expert Ann Zelada from SEO Needed to break down how SEO is evolving in the age of AI search. We cover: -Why credentials and trust signals matter more than ever -The dangers of cheap, shortcut SEO strategies -How to measure real ROI from digital marketing Ann shares practical insights for business owners who want more qualified leads — not cold traffic — and explains why being found online today is about strategy, credibility, and long-term positioning. If you're a service-based business owner, attorney, home improvement company, or high-ticket service provider, this episode is for you. To learn more about our guest visit: https://seoneeded.com I’m Lorena Tomasini, your host, and owner at MALM Life and Health Insurance Agency where we help families and business owners protect their pocket when life happens! Ask about our financial protection review all done through the phone or computer. To learn more about us, in Florida orTexas, https://www.malmins.com