The A-game: From revenue to real value скачать в хорошем качестве

The A-game: From revenue to real value

Jay speaks to Tony Walford, founding partner of Green Square and one of the leading M&A and corporate advisory voices in the marketing communications, media and tech sectors. Tony advises agencies on what makes them attractive to acquirers, how to navigate the planning process, and where the market is heading next. Every agency owner thinks about growth. Some dream of scaling, others of a future sale, and many of securing investment to take their business to the next level. But here’s the challenge: what creates value in an agency isn’t always what owners think. A big client win, a glossy award, or rapid revenue growth might feel like success - but to acquirers and investors, they’re only part of the story. The truth is, financial value comes down to a handful of critical drivers. Miss them, and your agency may struggle to attract the right buyer or partner. Nail them, and you’ll open the door to investment, acquisition, or a successful exit. They discuss the key drivers of financial value every agency needs to get right, what acquirers are really looking for and recent trends arounds growth. Check out our upcoming webinars ➡️ https://theagencyworks.co.uk/events/