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Join Arabela Espinoza and Elle Mott from Weekend Creative as they guide you through the process of revitalizing your photography brand using Adobe Illustrator to create icons. Then head to Adobe Express to incorporate those icons into stunning marketing materials that will make your brand shine in the upcoming year. Elle Mott is the co-founder of Weekend Creative, and art director based in the San Francisco Bay Area: https://www.behance.net/weekend-creative Arabela Espinoza is the Co-Founder of Weekend Creative, a Photographer and Art Director team based in the San Francisco Bay Area: https://www.behance.net/weekend-creative Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress Subscribe to Adobe’s Podcast: https://adobe.ly/inthemaking ----- Join us LIVE on Behance: https://www.behance.net/adobelive Music by Chillhop Music: https://chillhop.ffm.to/creatorcred 00:00 Start 01:35 Creating templates to be more efficient 03:45 Weekend Creative branding and revisions 06:10 Inspiration and moodboard 09:57 Creating icons in Illustrator - pen tool 22:43 Making stars - creating a library 26:37 Creating a new brand in Adobe Express 31:12 Creating a Reel 39:21 Adding images and animated icons 44:02 Shortening the Reel 50:04 Adding custom videos w/ templates 55:17 Wrap up