Don’t Be Assertive — Be Authentic | Here’s How скачать в хорошем качестве

Don’t Be Assertive — Be Authentic | Here’s How

As women in leadership, we’re often told “be more assertive” — speak louder, be more confident, take up more space. But what if assertiveness isn’t the answer? In this video, Jess explores why the advice to “be assertive” can place women in a double bind — judged as weak if they’re not assertive and aggressive if they are. Instead, she offers a more powerful and sustainable approach: authentic leadership. By challenging outdated leadership models rooted in dominance and control, this conversation reframes leadership as impact and influence, not volume or force. Jess shares how authenticity, emotional intelligence, empathy, reflection, and quiet confidence can be just as — if not more — effective than assertiveness. If you’ve ever felt exhausted trying to be someone you’re not in order to lead, this video will help you rethink how you show up, leverage your natural strengths, and lead in a way that feels genuine and effective. 🔗 Find out more and access the free resources library: 👉 www.jessstuart.co.nz Enjoyed the video? Please share it and let me know your thoughts in the comments below. Subscribe for leadership insights, confidence-building strategies, and authentic career growth — or follow on social media: Facebook:   / jessstuartauthor   Instagram:   / stuartjess   LinkedIn:   / jess-stuart-559a7940   Timestamps: 0:17 The “be more assertive” advice 0:42 The double bind for women 1:22 Be authentic, not assertive 1:36 Outdated leadership models 2:04 Why women can’t “win” 2:29 Leading with your strengths 3:26 Impact vs dominance 3:59 Authentic leadership power Don’t Be Assertive — Be Authentic | Here’s How #AuthenticLeadership #WomenInLeadership #LeadershipConfidence #LeadYourWay #QuietLeadership #FemaleLeaders #EmotionalIntelligence