The Truth About Building BADASS Products (Chris Buckley Reveals) скачать в хорошем качестве

The Truth About Building BADASS Products (Chris Buckley Reveals)

Chris Buckley is the founder and CEO of INY. He has a history of innovation building ST9 Oil and Gas that was acquired by Liberty Energy in 2019. Chris shares all the lessons he took from that acquisition and how he's been inspired by those experiences to start his new company INY. Building the first intelligent hybrid high horse power transmission in the world and disrupting the energy, marine and mining industries. How can you build valuable products that are desirable? Tune in to learn more. ____________________________ Transcript: 0:00-Intro 1:16- Chris Buckley’s early engineering career (JCB & Caterpillar) 5:25- My Grandad told me ‘Chris you just know when to jump’ 7:37- Moving to the US with Caterpillar (learning M&A) 8:29- Starting his first company ST9 Oil and Gas 10:30- ‘I wanted to build a company I could sell’ 14:00- DigiFrac R&D, taking inspiration from automotive sector 15:20- Liberty acquisition of ST9 (when’s the right time to exit?) 17:46- Lessons from the sale of ST9 19:25- ‘Chris don’t retire’ - the birth of INY 21:05- ‘it’s payback time’ 23:28- the first hybrid high horse power transmission in the world ‘Intellidrive’ 25:47- reverse engineering automotive boys success & implementing in product development 27:35- customers save up to 12 million dollars annually 29:25- ‘frequency on the fly’ - Revolutionizing Power Generation 35:55- Approach to product development 37:35- Marketing the value, BOLD BRANDING & STORYTELLING 41:50- Ron Dennis, McLaren’s marketing strategy “90% technology, 10% Disney” 43:14- Vision for INY in 2025 48:32- Mentoring his son Jak Buckley to start his own brand Amrak 52:23- The support of Chris’s wife Lindsey 54:05- ‘The f****** robots are coming’ 55:33- Advice to listeners who want to build something 58:40- differences between UK and the USA 1:00:05- Meeting Donald Trump 1:03:37- What does happiness mean to you? 1:07:30- Where to find INY 1:09:26- ‘Get off your arse, flights are cheap’ 1:10:37- Chris’s closing stories & advice ____________________________ Get in touch with Chris: +1 (936) 449-0333   / chris-buckley-06a022a   Learn more about INY:   / iny-tech   https://iny-tech.com/ [email protected] Follow Not Your Story & Rory:   / nys_podcast     / not-your-story-nys     / rory-nolan-a89a1ab5   (don't forget to like, comment and subscribe to our Youtube channel, learn how to tell better stories with us) 💜 Listen to us on Spotify / Apple Podcasts: https://open.spotify.com/show/5fj4Qp3... https://podcasts.apple.com/us/podcast... 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify / Apple Podcasts to help others discover the show :) Want to level up your marketing? https://linktr.ee/midnight.marketing