Functional Beverage Brand Growth: How Brēz Hit $28M in Year One | Aaron Nosbisch Interview скачать в хорошем качестве

Functional Beverage Brand Growth: How Brēz Hit $28M in Year One | Aaron Nosbisch Interview

Brēz founder Aaron Nosbisch reveals how he drove functional beverage brand growth to $28M in just one year — and why his THC-infused drink is reshaping the cannabis drinks industry. In this interview with Michael Bitar on Cracking the Code, Aaron shares his journey from e-commerce teen entrepreneur to leading the fastest-growing THC beverage brand in the market. Learn his strategies for bootstrapping smart, building a lean team, expanding product lines, and thriving in a competitive beverage startup space. Chapters: 0:00 – Intro 0:35 – Aaron’s backstory and early ventures 3:15 – The Brēz idea and launch strategy 6:40 – Bootstrapping and building the right team 12:25 – Scaling with a lean headcount 15:50 – Navigating tough team transitions 19:10 – Product innovation and expansion 24:45 – Aaron’s advice for beverage founders Keywords: functional beverage brand growth, Brēz beverage, THC beverage market, cannabis drinks industry, beverage startup strategy, infused drinks #FunctionalBeverage #BrezBeverage #THCBeverage #CannabisDrinks #BeverageStartup