GWC 2021 Webinar : Successful branding for wine tourism скачать в хорошем качестве

GWC 2021 Webinar : Successful branding for wine tourism

The role of branding in building competitive advantage, customer attention, loyalty and engagement is widely known. In wine (tourism), consumers’ minds and attitudes are bombarded by many brands, including: the wine destination brand, the wine label brand, the winery brand, the grape variety brand. These brands are also owned and managed by different stakeholders, with sometimes interests. This webinar brought together eminent wine (tourism) experts to share their knowledge on how to develop, build and manage brands in wine tourism in order to influence consumer behaviour and decision-making. These experts represented professionals from major wine destinations belonging to the ‘Great Wine Capitals Global Network’ and they shared experiences and best practices.