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In this episode of Midday Mentors, APMG's EMEA regional lead argues that as he has taken Business Relationship Management Professional, he doesn't think he needs to look at the Certified Business Relationship Management course. Suchitra Jacob, Operations Manager, APMG India introduces Stephan to Suresh GP, a passionate advocate of Business Relationship Management, and facilitates the discussion, where Suresh explains clearly the benefits for Stephan (and the organization) in progressing to the next level. We hear how CBRM supports new leaders in approaching tough decisions and conversations and how it becomes the backbone of a strategic partnership. 00:00 Introductions 00:55 Can you give me some insights about the CBRM level 01:50 Do I need to progress from BRMP to CBRM? 02:25 How long do you think that the BRMP Body of Knowledge alone is sufficient enough to deal with the current relationship situation? 02:50 Explain the difference between Demand Fulfilment Management and Demand Shaping 03:50 How do your stakeholders rate you on the 5 step BRM Maturity Model - What rating do you have? 05:00 How do I go from Order Taker to Strategic Partner using CBRM? 09:30 Exactly what will studying CBRM Body of Knowledge give me? What will I learn with CBRM? 11:00 How much of a Business Relationship Management practitioner do I have to be to prepared for CBRM? More information: Discover BRMP and CBRM Training and Certification | https://apmg-international.com/produc... TaUB Solutions | https://taubsolutions.com/ Connect with Suresh GP on LinkedIn | / sureshgp BRM Institute | brm.institute