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Guerrilla Marketing

🎯 Get our Customized Marketing Course for Different Sectors 💡 Use the code "Youtube30" at checkout & get a 30% discount today! 🔗 https://easymarketingschool.org/courses/ Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. This ad you are seeing is an ad from the Kit-kat chocolate company. If you think about it, extremely creative is used here and it is very different from other types of advertising. As you can see from the picture, the company advertised using an ordinary seat. Thus, this advertisement not only introduces the product to customers, but also has the power to direct their attention to the product for a while. In the advertising world, these types of ads are called Guerrilla ads. Let's first look at the meaning of the word Guerrilla and what it is used for. When we look at the history of the word guerrilla and for what purpose it was first used, we can think that what is the relationship of this word with marketing? Because the word Guerrilla was used for the first time in history in the military field and during the war. This strategy, called Guerrilla attack during the war, is a tactic of attacking the enemy with different groups when the other party does not expect it. Therefore, this tactic is also called Guerrilla tactic by many people. Later, this name began to be used in marketing. More precisely, the book "Guerrilla Marketing" by American business writer Jay Conrad Levinson was published for the first time in 1984. This book talked about ways for small and new businesses to get more customers for less. Also, the book emphasizes that the most important thing for this is creativity. Now let's take a look at what are the benefits of Guerrilla marketing. First of all, we should mention that by using this strategy, you will save your budget first. Because, in Guerrilla marketing strategy, you don't need to create expensive ads to promote your product. The important thing is to be able to attract the attention of customers and present the product to buyers in a surprising way. Another benefit of advertising created with a guerilla marketing strategy is that it spreads quickly. The main reason for this is that they are not advertising videos that you often come across on social media, as in other advertisements. Because ads created with guerrilla strategy look different and attractive to people, customers willingly share those ads with others. Thus, this type of creative and differently created ads spread faster and attract more attention than others. Now let's look at some examples to better understand the Guerrilla marketing strategy. For example, when you first look at a picture you see on the screen, a person thinks that it is real. A dog lying on the ground and fleas bothering him. But if we look carefully, we see that this is a very creatively designed advertisement. This ad is for Frontline, a bug spray company. As you can see, without spending a lot of money and without creating an effective advertising text, the Frontline company managed to attract the attention of customers in an effective way. The ad that you see in this picture, made with the Guerrilla marketing strategy, belongs to the world famous McDonald's fast food company. As you can see, using just a crosswalk and some extra paint, the company created its own advertisement. So, if you happen to pass this crosswalk, you'll probably notice this ad sooner or later. This is one of the magical features of the Guerrilla marketing strategy. #marketing #guerillamarketing #Partizanmarketing