Win Your Retail Merchant’s Trust (And Your Product Line Review) скачать в хорошем качестве

Win Your Retail Merchant’s Trust (And Your Product Line Review)

Your Product Line Review (PLR) is about more than demonstrating how well your brand solves consumer problems. To make a compelling case for why your products deserve space on your big box retailer’s shelves, you need to roadmap a mutually beneficial partnership. A successful PLR requires your brand to gather deep insights into your end users and product category. Fortunately for you, the research that you conduct in preparation for your PLR is often just as valuable to your merchant as it is to you. Position yourself as a source of expertise, and your brand will have value that extends well beyond your SKUs. Here are four ways to use your category and industry insights to not only win your PLR, but cement a trust-based relationship with your merchant along the way.