Dave Gulas on why the right 3PL can make or break your ecommerce brand скачать в хорошем качестве

Dave Gulas on why the right 3PL can make or break your ecommerce brand

Fulfillment is one of the fastest ways to lose customer trust or earn it for life. Dave Gulas, President and Co-Founder of EZDC 3PL, unpacks how ecommerce brands should think about third-party logistics as a strategic advantage, not a last-resort expense. Dave draws from nearly two decades in high-stakes medical and pharmaceutical distribution to explain why most brands choose 3PL partners the wrong way - optimizing for cost instead of reliability, systems, and communication. He shares why there is no universal “order threshold” for outsourcing fulfillment and how operational complexity, not volume, is the real signal that it’s time to make the move. The conversation dives deep into the fundamentals brands often overlook: Warehouse Management Systems that actually integrate with Shopify, clearly defined SLAs for ship times and cutoffs, and proactive incident response processes that prevent fulfillment issues from turning into customer churn. Dave also explains why many fulfillment breakdowns aren’t technology failures, they’re partnership failures. This episode is a practical guide for founders, operators, and ecommerce leaders who want to scale without letting logistics become the bottleneck that breaks their business. What You’ll Learn • When fulfillment becomes a strategic distraction and how to know it’s time for a 3PL • The three critical mistakes brands make when choosing a 3PL partner • Why a Shopify-integrated WMS is essential for accuracy, speed, and scale • How undefined SLAs and escalation paths quietly destroy customer experience • What red flags signal a transactional 3PL instead of a true strategic partner • Why AI will increase ecommerce volume without changing warehouse fundamentals • How outsourcing fulfillment unlocks carrier leverage, efficiency, and focus • Why the best 3PL relationships make logistics disappear so teams can scale growth 👉 Watch the full episode here: https://www.noibu.com/blog/podcast/da... Want to uncover hidden friction and convert more revenue? Click https://bit.ly/3O8Nv6U (https://bit.ly/49xrojv) to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.   The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so (https://www.fame.so/?utm_medium=podca...)