How to Run Data-Driven TV Advertising with Tatari | Platform Overview скачать в хорошем качестве

How to Run Data-Driven TV Advertising with Tatari | Platform Overview

How do modern marketers run TV advertising with the same speed, measurement, and performance insights as digital campaigns? In this video, you'll learn how brands and agencies can bring TV advertising in-house using the Tatari platform to buy, measure, and optimize ads across linear TV, streaming TV (CTV), and online video. Tatari combines premium inventory access, AI-powered planning tools, and advanced measurement to help marketers manage TV campaigns with performance metrics like CPA and ROAS. WHAT YOU'LL LEARN IN THIS VIDEO: • How to buy TV ads across linear TV, streaming TV, and online video • How brands advertise on platforms like Netflix, Hulu, and Peacock • How AI-powered media planning helps build data-driven TV campaigns • How to discover new TV inventory using Similar Inventory modeling • How to measure TV advertising performance using CPA and ROAS • How TV attribution models work (Incremental, Digital View-Through, and Tatari View-Through) • How marketers track TV ad performance in near real time • How brands can bring TV advertising in-house and manage it like digital marketing Tatari helps brands and agencies run TV advertising with the same transparency, measurement, and optimization capabilities found in digital marketing. Schedule a demo to learn more about the Tatari platform: https://go.tatari.tv/3GzD8TG Learn more about Tatari: https://www.tatari.tv 0:00 The Problem with Traditional TV Advertising 0:14 Introducing Tatari: A Better Way to Buy and Measure TV Ads 0:24 Accessing Premium TV Inventory Across Linear, Streaming, and Online Video 0:44 Advertising on Platforms Like Netflix, Hulu, and Peacock 0:54 AI-Powered TV Media Planning 1:16 Generating Data-Driven TV Campaign Plans in Minutes 1:26 Campaign Management and Audience Targeting Tools 1:36 Finding New TV Inventory with Similar Inventory Modeling 1:52 Measuring Real TV Advertising Outcomes: CPA & ROAS 2:09 Tatari’s Attribution Models for TV Advertising 2:27 Managing TV Advertising In-House with Tatari 2:39 Client Testimonials 2:56 Schedule a Demo with Tatari #TVAdvertising #CTVAdvertising #AdTech #MarketingTechnology #Tatari