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#065

Puppy joins the pod! We discuss Apple’s announcement integrating with Google’s Gemini to power Siri. And we do a deep dive into how Google with search, chrome, android, YouTube and AI Overviews along with their Apple/Siri announcement has created a continuous loop where Google is still king. If you’re running paid search campaigns on Google, we think this episode will give you some confidence to continue investing in this channel. Enjoy! Google/Apple Siri announcement: https://blog.google/company-news/insi... Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax