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找偶像代言,常常只用在看板、廣告影片...如何讓代言人發揮更大的效益? 觀察到粉絲想更靠近偶像的心情,我們建立一對一的聊天室, 讓偶像代言不只能看,還能隨時隨地一起互動, 只要掃描Coke瓶罐上的QR code,透過FB ChatBot就能與偶像連線。 運用與朋友通訊時常出現的視訊、錄音、gif貼圖,讓粉絲與偶像更加親密; 甚至在對話中輸入Coke上的序號,就能抽演唱會門票。 喝越多獲得驚喜越多,為可口可樂銷售量帶來好成績! Outdoor billboards, commercial films and flyers… Fans usually engage with their idols who become a brand ambassador only through eyes. This time, we want to draw fans and their idols CLOSER! How? Via Coca-Cola, not only can they watch the idols, but they can interact with them anywhere and anytime. Introducing “Coca-Cola Singer-Interacting Bottle Chatroom”. We’ve asked the most popular idols among the young to be Coca-Cola’s endorsers. Simply scan the QR code on your Coca-Cola, you can talk to your favorites via Facebook Chatbot whenever you wish. We’ve built an one-on-one chatroom to draw you and your idols closer. Not only can you peep into their personal live or ask them to sell out their teammates, but you can choose the one you like to put down the fecade and begin an adventure! What’s more exciting is the “serial numbers” print on the Coca-Cola bottles and cans could be your VIP pass to your idols’s live concert! This summer, Coca-Cola makes fans feel so happilly and surprise and we receive a great feedback! We created 1 million conversations “Coca-Cola Singer-Interacting Bottle Chatroom” between idols and fans. Sales volume reached unexpected success within short amount of time. This campaign hit a big buzz on internet and social media.