Stop selling your vision | Patrick Farran | TEDxNorthampton скачать в хорошем качестве

Stop selling your vision | Patrick Farran | TEDxNorthampton

People support what they help create. It sounds simple, but most leaders spend their careers doing the opposite - crafting the perfect plan and wondering why their teams won't fully commit to it. This talk is about what changes when you stop selling your vision and start co-creating it instead. Dr Patrick Farran is a leadership researcher, educator, and organisational strategist based in the midwest, US. With a background spanning business leadership, organisational behaviour, and team performance, Patrick studies how leaders inspire commitment and alignment in complex organisations. His work focuses on trust, shared purpose, and co-creation as drivers of sustainable leadership. Drawing on academic research and real-world experience, Patrick challenges traditional top-down leadership models and offers a human-centred approach to building teams that genuinely believe in the future they are creating together. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx