Value-Based Bidding: Google Ads Strategy Guide 2025 with Kat Sale скачать в хорошем качестве

Value-Based Bidding: Google Ads Strategy Guide 2025 with Kat Sale

Kat Sale, co-founder of UK agency House of Performance shares her experience setting up, running and optimizing value based bidding strategies in Google Ads with host Matt Shenton.. We also talk about running an agency, using LinkedIn to stay up to date and how to approach starting your career in paid search Key points: 01:50 Using LinkedIn to stay up to date in paid search 03:10 How to succeed as an agency founder 06:30 What is value based bidding 07:50 Value based bidding for lead gen clients 11:00 The trade off between data consolidation and market control 12:20 Automation vs control 13:20 How to approach the lead gen funnel 15:20 How to work with a simplified VBB approach 17:50 The importance of value differences across conversion actions 19:10 The importance of testing different setups 20:45 VBB across different campaign types 22:50 Summary of key points and insights Subscribe to the Paid Search NYC channel and press the bell icon to get notified when we go live. /‪@PaidSearchNYC‬ Follow on LinkedIn for more advice, how-to's, founder stories and more:   / paid-search-nyc