Ep 133 | Dianna Mason Horacek Shares Why Most Law Firm Content Fails скачать в хорошем качестве

Ep 133 | Dianna Mason Horacek Shares Why Most Law Firm Content Fails

Mastering Legal Content Strategy with Dianna Mason Horacek In this episode of Your Profitable Law Firm Podcast, Kelley Brubaker sits down with Dianna Mason Horacek, founder of Acadia Content Solutions and expert legal content writer. They talk about strategies for creating impactful legal content for law firm websites and exploring the pitfalls law firms commonly encounter. Dianna shares insights into making legal content accessible for clients, the significance of accurately targeting practice areas, and the innovative ways AI can be beneficial yet risky. They also discuss the importance of engaging with social media, notably LinkedIn and TikTok, to build a strong online presence. Tune in to discover hidden strategies for boosting your law firm's profitability and growth. 00:00 Introduction and Guest Welcome 00:54 Dianna's Background and Work 02:07 Common Mistakes in Legal Content 04:02 Using AI for Personal and Professional Tasks 07:39 AI Liability and Ethical Concerns 17:48 Content Strategy for Law Firms 25:28 Understanding the Basics of Content Strategy for Lawyers 25:50 The Importance of Pillar Pages and Supporting Content 27:37 Creating an Ideal Client Avatar 28:43 Shifting Focus to Social Media Content 29:26 Challenges and Strategies for LinkedIn 32:19 Exploring Other Social Media Platforms 38:17 The Power of YouTube for Lead Generation 40:26 Fraud and Embezzlement in Law Firms 48:12 Final Thoughts and Contact Information Connect with Dianna: LinkedIn: ⁠  / ⁠   Website: ⁠https://www.acadiacontentsolutions.com/⁠    Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: ⁠https://www.profitscalethrive.com/new... Grab my newest book for free (PDF format) here: ⁠https://www.profitscalethrive.com/plu... OR buy the Kindle or paperback format here: ⁠https://www.amazon.com/Plugging-Leaks... 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: ⁠https://www.profitscalethrive.com/you... 🙌 Check out my free resources here ➝ Resources: ⁠https://www.profitscalethrive.com/lin... 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: ⁠https://www.profitscalethrive.com/con... 🗣️ Continue the discussion on social! LinkedIn ⁠  / ⁠   YouTube ⁠   / @profit.scale.thrive   #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits