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Summary In this episode of Business and Brews, Matt Pierce interviews Jennifer Ryan, co-founder and CEO of Croux. They discuss Jennifer's unconventional journey from banking to entrepreneurship, the challenges she faced during the pandemic, and how she identified a gap in the restaurant industry that led to the creation of Croux. The conversation emphasizes the importance of self-awareness, mentorship, and leveraging AI in business operations. Jennifer shares her excitement for the future of Croux and the impact they aim to make in the industry. Takeaways Jennifer's journey from banking to entrepreneurship was unconventional. Self-awareness and reflection are crucial for making informed decisions. Mentorship and support systems are vital for success. AI can streamline business operations and enhance decision-making. Flexibility in work is increasingly important for employees. The culture of a company is shaped by daily actions and values. It's okay to change your mind about career paths. Building a strong team is essential for executing business goals. Optimism and confidence are key traits for entrepreneurs. Planning for the future while being adaptable to change is important. Chapters 01:58 Jennifer's Journey: From Banking to Entrepreneurship 04:26 The Birth of Crew: Identifying Gaps in the Industry 09:43 Self-Awareness and Reflection in Decision Making 10:41 The Importance of Mentorship and Support 18:42 Leveraging AI in Business Operations 30:33 Looking Ahead: Goals for Croux in 2026