MIP London: Why “going global” fails without deep local insigh скачать в хорошем качестве

MIP London: Why “going global” fails without deep local insigh

🌍 “Going global” in streaming doesn’t work without becoming genuinely local. At MIP London, Marion Ranchet, founder of The Local Act, explains why international platforms must navigate Europe’s complexity not only with content, but with deep market understanding. In this conversation, she shares how real localisation shapes every layer of a streaming platform’s strategy: • Market-by-market positioning • Local partnerships • UX & product adaptation • Monetisation models • Audience relevance As the streaming industry shifts from hypergrowth to sustainable scale, Marion makes a compelling case for why local relevance is now essential for long-term success. 🎤 Interview recorded at MIP London.