Prospect Experience Mastery: How B2B Companies Turn Awareness Into Pipeline скачать в хорошем качестве

Prospect Experience Mastery: How B2B Companies Turn Awareness Into Pipeline

In this Insight Session, Rory Keran (Chief Growth Officer) and Tadhg Guiry (CEO, CSM) break down one of the most overlooked drivers of predictable pipeline: the prospect experience. While most legacy B2B businesses obsess over customer experience, the real commercial gains come from shaping the journey before someone becomes a client. This conversation unpacks why offline credibility alone can’t drive scalable growth, and how modern B2B teams can use assets, storytelling, sequencing, and revenue operations to guide prospects from complete unawareness to a confident “yes.” Inside the session, Rory and Tadhg cover: ✔️ Why legacy B2B companies stall after relying on reputation and offline success ✔️ The 30+ touchpoints prospects move through before paying their first invoice ✔️ How to map the actual vs. ideal buying journey and identify gaps ✔️ The assets that build trust: case studies, hero stories, webinars, content libraries ✔️ The psychology behind hooks, attention, education, and momentum ✔️ How marketing, sales, and delivery teams unify under RevOps for a seamless PX ✔️ Why tracking, attribution, and signal data are essential for improving close rates ✔️ How gated communities and value-driven assets create long-term demand If you want to build pipeline predictably — not through luck or referrals — this Insight Session shows you how world-class B2B teams modernise their prospect experience. Learn more about CSM: https://csmagency.ie/