Hacienda La Esmeralda & Daterra | How Panama & Brazil Transformed Specialty Coffee - Producers Panel скачать в хорошем качестве

Hacienda La Esmeralda & Daterra | How Panama & Brazil Transformed Specialty Coffee - Producers Panel

In this panel discussion, David Paparelli, CEO of M-Cultivo, sits down with Rachel Peterson of Hacienda La Esmeralda and Jeferson Santos of Daterra Coffee to explore how their estates have fundamentally reshaped the global specialty coffee industry. The conversation delves into the evolution of private coffee auctions, moving from simple price discovery to sophisticated platforms for brand storytelling and international community building. Rachel reflects on the 20-year legacy of Panama Geisha and the importance of meticulous, gentle processing to preserve terroir, while Jeferson discusses Daterra's mission to elevate the reputation of Brazilian coffee from a bulk commodity to a complex luxury product through intensive scientific research and collaborative "Growers' Exchanges". Together, they highlight how a shared commitment to quality and transparency is driving the next generation of high-altitude coffee production.