HealthLink Signals Episode 2 | The Signal at the Point of Care: Workflow, Data, and Relevance скачать в хорошем качестве

HealthLink Signals Episode 2 | The Signal at the Point of Care: Workflow, Data, and Relevance

In Episode Two of HealthLink Signals, John Ketcham explores the growing role of point-of-care platforms in healthcare engagement and why clinical workflow is becoming the most important context for delivering meaningful information. From real-time clinical data to the limits of AI hype, Ketcham explains why the most valuable healthcare messaging happens when it aligns with the physician’s immediate decision-making moment. Point-of-care technology is not just another media channel. It represents a fundamentally different way to connect education, data, and clinical action. In this conversation, Ketcham discusses: • What “point of care” really means in modern clinical environments • Why workflow context matters more than traditional engagement metrics • How codified clinical data enables more relevant physician education • The distinction between true AI innovation and better system integration • Why meaningful healthcare engagement must ultimately serve patient outcomes He also reflects on the importance of responsible innovation in healthcare and why the industry must learn to de-risk experimentation in order to move forward.