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Fifteen years ago, I walked away from a full-time career in marketing, complete with a steady paycheck, benefits, and a 401K, to pursue photography. There were no guarantees it would work. What followed was a decade and a half of lessons, failures, growth, and an evolving creative business built on intention rather than chance. In this episode, I reflect on: Starting James Patrick Photography in Tucson, Arizona Learning the difference between reactive vs proactive marketing Niching into sports, fitness, and wellness photography Photographing hundreds of magazine covers and editorial features Launching FITposium, writing best-selling books, and building anchor services Relocating to Phoenix and opening The Hive Studios The lessons that actually kept me in business for 15 years This episode is for photographers, creatives, and entrepreneurs who want to build something sustainable, intentional, and aligned with the work they actually want to do. Resources & Links James Patrick Photography 👉 https://www.jamespatrick.com The Hive Studios (Phoenix photo, video & podcast studio) 👉 https://www.thehivestudiosaz.com