Turning Customers into Tribes through Gamification скачать в хорошем качестве

Turning Customers into Tribes through Gamification

Taylormaking on Amazon: https://mybook.to/amazon-taylormaking Ever wondered why some brands are trapped in transaction while others build communities of belonging? Why do Swifties trade bracelets, decode cryptic clues and camp out for hours? How do we all push past Marketing toward Meaning? This month, to celebrate the launch of my new book, we unpack how Taylor Swift turned fandom into a tribe, using numerology, Easter eggs and surprise gifts, and shows how any brand can borrow her recipe. From friendship bracelets to gamified apps, you’ll learn how small acts of generosity and brand mischief keep customers curious, connected and proud to belong. With examples from LEGO, Nike, Duolingo and more, this month it is about turning your audience into an engaged community. See why being in on the secret matters more than a sale. And buy the book – I have kids to put through college. Now widely known as the ‘King of Customer Experience’, Ken Hughes is considered one of the World’s top speakers on consumer behaviour and values, organizational change, the customer and employee experience, leadership, agility, creativity and innovation. He blends his expertise in consumer and cyber psychology, behavioural economics, motivation theory and social anthropology to explore the needs of modern consumerism, leadership and the world of work and predict the changes to come. You can learn more about Ken Hughes and book any of his keynotes and workshops here: www.kenhughes.com