Congrats to Industry Winner Definition 6, for the best use of Facebook in a Campaign! скачать в хорошем качестве

Congrats to Industry Winner Definition 6, for the best use of Facebook in a Campaign!

Definition 6 the Shorty Industry Award winners for the Best use of Facebook in a Campaign. Jon Accarrino, director of social media, and Gil Wolchock, director of NY Interactive, the minds behind HBO True Blood's Facebook App talks about breaking a Guinness World Record by having the biggest virtual casting call and how they paired up great content with technology. http://industry.shortyawards.com/nomi... The Shorty Industry Awards honor the talented agencies, brands, and industry leaders behind the best social media channels, viral campaigns, websites, games, and applications. Skip Ahead: What was it so different about this campaign on facebook with previous ones? 0:32 Participants and effectiveness? 0:55 How does it benefit True Blood? 1:07 Guinness World Record? 1:34 How can you utilize FB apps in a better way? 1:43 Twitter shoutout? 2:09 What's next for Definition 6? 2:30 Opinions on original and professional content online before it goes onair/cable 2:40 Subscribe!    / shortyawards   Follow us!   / shortyawards   Like us!   / shortyawards