ChatGTM EP 1: Hi Auto / Roy Baharav - Revolutionizing Quick Service Restaurant (QSR) Drive-Thrus скачать в хорошем качестве

ChatGTM EP 1: Hi Auto / Roy Baharav - Revolutionizing Quick Service Restaurant (QSR) Drive-Thrus

In this forward-looking episode of the Chat GTM Podcast, hosts Michael Beck and Chad Horn sit down with Roy Baharav, CEO and co-founder of Hi Auto, to explore how conversational AI is revolutionizing the quick service restaurant (QSR) drive-through experience. Together, they dive into the real-world application of voice AI in one of the most operationally intense environments in hospitality, unpacking how automation is driving consistency, improving order accuracy, and solving long-standing labor challenges in the QSR industry. The conversation covers a wide range of topics; from the development and deployment of Hi Auto's AI platform, to the technical hurdles of voice recognition in noisy environments, to customer experience and the role of machine learning in scaling fast-food operations. Roy shares his insights on building a product that truly understands restaurant operations, the importance of a human-in-the-loop model for success, and why putting the customer at the center of technology design is non-negotiable, and explains how AI can seamlessly integrate into the high-speed, high-volume world of drive-throughs, and what it takes to make voice automation commercially viable, delivering an expert perspective from the frontlines of quick-service restaurant innovation. About Roy Baharav, CEO & Co-Founder of Hi Auto: Roy Baharav is the CEO and co-founder of Hi Auto, a cutting-edge voice AI company that is transforming the quick service restaurant (QSR) industry through intelligent automation. With an impressive career that includes leadership roles at Microsoft and Google, Roy combines world-class expertise in machine learning, cloud architecture, and software engineering with a laser focus on solving real-world business problems. Under his leadership, Hi Auto has developed a robust conversational AI platform specifically optimized for drive-thru automation. Designed to operate in fast-paced, noisy environments, Hi Auto's solution helps restaurants reduce order errors, increase operational throughput, and address staffing shortages, core challenges faced by the modern restaurant tech ecosystem. The platform supports high-volume voice interaction with the precision and consistency required in hospitality tech environments. Roy is widely recognized as a thought leader in commercial AI, especially where AI meets hospitality and retail operations. He champions a “human-plus-machine” philosophy, leveraging AI not to replace human workers, but to enhance employee efficiency and customer service quality in scalable, sustainable ways. His work reflects a broader commitment to practical innovation, delivering AI-driven automation that not only performs reliably at scale but also integrates seamlessly into existing restaurant workflows. Roy’s passion for tackling hard, unsolved problems and creating solutions that generate measurable impact for businesses has positioned Hi Auto at the forefront of the QSR AI revolution. By bridging technical excellence with customer-focused strategy, Roy Baharav is helping redefine what voice AI, order automation, and restaurant efficiency look like in the age of digital transformation. Learn more at https://hi.auto/ About the Podcast: The Chat GTM Podcast from Inc Tank GTM is where business, emerging technology, lifestyle, and geek culture converge. Each episode features deep conversations with founders, executives, and operators driving change across industries like AI, XR, gaming, and enterprise software-as-a-service businesses. Whether you’re a founder looking for go-to-market inspiration, a technologist interested in real-world use cases, or simply someone who loves bold ideas and behind-the-scenes strategy, Chat GTM offers a compelling mix of storytelling, insight, and practical takeaways. It’s a front-row seat to the ideas shaping the next generation of market leaders. #qsr #restaurantinnovation #automation #foodtech #hospitalitytech #HiAuto #RoyBaharav #voiceai #HospitalityAI #startupleadership #ConversationalAI #RestaurantAutomation #AIForBusiness #FranchiseTech #FutureOfWork