The Next GTM Frontier: AI, Clean Data, and Dynamic ICPs скачать в хорошем качестве

The Next GTM Frontier: AI, Clean Data, and Dynamic ICPs

Join an engaging session featuring Alan Gonsenhauser, Founder and CEO at Demand Revenue, LLC, in conversation with Karan Chaudhry, Co-Founder and CEO, Sprouts.ai About Alan Alan is an 11 x CMO and 3 x P&L General Manager with deep experience in marketing, sales, finance, and operations. He’s a CMO Coach & Mentor, Fractional CMO, and GTM Advisor for Private Equity portfolio companies. Since 2021 at DemandRevenue, Alan has guided 10+ portfolio companies on customer-led growth, GTM alignment, and value creation using proven models and frameworks. He is also a GTM Partners certified advisor. Session Overview 0:00 – Introduction 0:51 – Allan’s journey: CMO/GM → Demand Revenue 4:22 – First 30/60 days as an interim CMO (how he assesses) 6:15 – Biggest GTM gaps: ICP misalignment + dirty data 8:38 – Fixing dirty CRM data + who should own it 10:41 – What CMOs should focus on for 2026 (CFO, brand, AI) 13:42 – Operationalizing AI: training + change management 20:37 – Where AI is winning fastest in GTM: speed & responsiveness 24:40 – Recruiting in the AI era + disruptive thinking 28:00 – PE KPIs that matter: LTV: CAC, churn, NRR, win-loss 29:00 – Closing thoughts Follow Alan on LinkedIn: /Alan Gonsenhauser/ Follow Sprouts on LinkedIn: / sprouts-ai ......................... About Sprouts: Sprouts.ai is a leading AI-powered ABM & GTM intelligence platform tailored for B2B enterprises. Our platform offers precision targeting, enabling businesses to effortlessly identify and connect with their ideal customers. With a focus on driving higher conversion rates and achieving incremental revenue boosts, the Sprouts platform serves as an exceptional growth facilitator. Experience the future of B2B success with us! Website: https://sprouts.ai/ Book a demo: https://sprouts.ai/book-a-demo/ LinkedIn:   / sprouts-ai   Blog: https://sprouts.ai/blog/