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Why Personalization

In this 1-minute video, four leading marketing professionals from Dell Outlet, NeweggFlash, Academy Sports + Outdoors and Autodesk describe the impact personalization has on their business and their customers. Learn more about personalization and the impact it can have on your business at www.evergage.com. [Michael] What we’re trying to do is improve the user experience. [Sofia] Personalization truly enabled us to tailor that experience to best address that customer need. [Jennifer] Personalization, indeed, helped us to bring the right product to the right customer in real time, [Charlene] create relevant experiences for each and every customer, [Sofia] drive higher engagement and higher conversion, [Jennifer] and the beauty of it is it doesn’t take up a lot of back-end resources, while only requiring minimal changes on our current website structure. [Zachary] And so having a single view of the customer was paramount to having us have success. [Michael] We’re trying to make our customers jobs and lives easier, so there’s a huge opportunity for us to be able to push targeted messaging. [Sofia] It has been a great investment for our business.