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✅ Book your completely free marketing strategy audit with me → https://site.builderproject.co/#/part... If you build custom homes, this video could add 2–4 signed projects this year without buying a single new lead. The trick is what you send between “Booked” and “See you then.” Send this once. Walk into a warm room. Close twice as many. In this step-by-step training, Christian from BuilderProject shows the exact pre-meeting system top builders use to pre-sell leads before the consult. You’ll learn: The 7 assets that do the heavy lifting: 1 VSL, 3 project case studies, 3 objection-handling videos. What to say, how long each video should be, and how to keep it simple. The timeline that works: discovery call vs. in-person consultation. The proven sequence: 2 days before (VSL + relevant case study), day before (case study + objection video + 24‑hr reminder), day-of (final content + 2 reminders). Why it works: trust built early, fewer basic questions, faster decisions. Real numbers: show rates jump from 60–70% to 85–90%. Close rates rise from 15–20% to 30–40%. CRM automation for builders: track opens, views, and who’s hot before you meet. Perfect for custom home builders and remodelers who want higher show rates, better consults, and cleaner sales. Subscribe for more builder sales systems—and click below to get a free marketing audit. 📊 See how one builder turned $7K in ad spend into $2.8M in jobs → https://site.builderproject.co/#/case... 💡 Free Marketing Insights for Builders → https://site.builderproject.co/#/blog 📸 Instagram → / builderproject.co 📘 Facebook → / builderproject.co Timestamps 0:00 – Prospects Book Then Ghost? Fix No‑Show Consultations 0:09 – Intro: For Custom Home Builders & Remodelers (Builder Marketing) 0:26 – The Booking‑to‑Meeting Gap That Kills Deals 1:42 – Show Rate vs Close Rate: Benchmarks & Goals for Builders 2:34 – Pre‑Selling Psychology: Build Trust Before You Meet 3:39 – Asset #1: Your 3–5 Min VSL (Virtual Sales Letter) for Builders 4:01 – Assets #2–#4: Proof‑Packed Project Case Studies (Construction Marketing) 4:40 – Assets #5–#7: Objection‑Handling Videos (Cost, Budget Overruns, Timelines) 5:17 – The Exact Nurture Timeline: Discovery vs In‑Person, 2‑Day/1‑Day/Day‑Of Reminders 8:35 – Automate It in Your CRM: Indoctrination Email Flow + Implementation Checklist & CTA