From Sales to SaaS: The Playbook for Sustainable Local Media Revenue скачать в хорошем качестве

From Sales to SaaS: The Playbook for Sustainable Local Media Revenue

What if local media ran revenue like a SaaS business? In this conversation with Mike Blinder of Editor & Publisher, I break down the “SaaS-ification of Media” framework: shifting from one-off campaign sales to recurring, KPI-tied growth systems that reduce churn and create durable revenue. We cover: • Why recurring revenue beats one-and-done campaigns, and why churn is so damaging  • Bundling services into monthly or quarterly packages tied to client outcomes  • How SaaS thinks about the full customer journey, retention, LTV, and proactive churn prevention  • Product-led vs sales-led growth, and what self-serve gets right (and wrong) for local advertisers  • The mindset shift: stop thinking “publisher,” start thinking “platform" -Subscribe: @DisruptiveImpactGTM -Frameworks and resources: disruptiveimpact.co Book a 15-minute GTM Fit Call with Todd http://go.disruptiveimpact.co/gtmfit -Contact Todd: disruptiveimpact.co/contact -LinkedIn:   / toddjhandy   -New videos: weekly(ish) -Note: I share practical GTM frameworks and opinions based on experience. Adapt to your context. -Chapters 00:00 Intro: What if local media thought like SaaS?  01:14 SaaS explained in plain English  03:25 The elevator pitch: recurring revenue mindset for media  04:33 From ad units to monthly packages tied to KPIs  07:00 Reader revenue and the SaaS customer journey (LTV, churn prevention) 10:32 Product-led vs sales-led growth, and self-serve pitfalls  14:08 The mindset shift: publisher → platform   16:42 The KPI to watch: NRR (and why it matters) -About the channel: Disruptive Impact GTM shares practical go-to-market playbooks, operating cadences, and KPI-driven systems for executives and revenue leaders.