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Marketing Mix

Marketing Mix? It is composed of different variables that business can use to attract its target customers, and the strategies that will make a product saleable in the market Marketing Mix includes The Product. It should have features and benefits that will cater the needs and wants of the customers Second is the Price. Pricing should be based on the purchasing power of your target market Third is the Place Distribution of the products should be near and accessible to its target market Fourth is the Promotion Advertisement and Promos should create awareness and demand on the products. Fifth is People. Customer service should be implemented to create better customer relationship Sixth is the Process For Example: customer orders should be process fast and convenient using an application Seventh is Physical Evidence Ambiance or surrounding of the stores should be instragrammable or conducive for customers Eight is Packaging It should be attractive and appealing to the customers, so that it will create an impression of a quality product And last is the payment Customer should have options to pay in cash, e-wallet, credit card etc.