Video 3 - The Importance of Product Knowledge скачать в хорошем качестве

Video 3 - The Importance of Product Knowledge

Have you ever been into a shop to buy something only to be disappointed when it is clear none of the assistants can answer your questions simply because they do not know the products? Product knowledge or lack of it makes a huge difference between those who make the sales and those who miss out. Everyone agrees, that without having a good understanding of what you are selling you are going to fail. There are a variety of things you need to know from a product knowledge standpoint, such as: • What does your products/services do? • What they can't do (or can't)? • Version History, Story • Where is it made, By who? • What your competitor's product/service can and cannot do? • Trends in the marketplace that can/will impact your sales and/or customer perceptions? • What your competitor's product/service can and cannot do? • What your Unique Selling Proposition is? • What your competitor's Unique Selling Propositions are? • How other customers have uniquely used your product/service to improve their business? • How your prospects have uniquely used your competitor's product/service? • Trends in the marketplace that can/will impact your sales and/or customer perceptions? For each of these find out as much as you can, store it in one document with pictures, diagrams and have this document to hand, even in sales meetings. If you are using a laptop you can say, let me refer to our product manual and it may provide you with the help needed. Speaker profile: Dr David Bozward David Bozward is Head of the School of Business and Entrepreneurship (SBE) at the Royal Agricultural University. As a serial technology entrepreneur, educator, mentor and authority on international youth entrepreneurship with over 20 years entrepreneurial business experience, he brings a wide range of leading-edge practical industry centred experience to education, providing both a theoretically informed and practice led approach to business management education. Over the last ten years he has successfully created and delivered enterprise and entrepreneurship education through a number of government and university organisations. He has designed and delivered a broad range of national and international extracurricular entrepreneurship interventions, university elective modules and a venture creation degree programmes. In 2016, he was invited to be a member of Maserati 100 the top 100 individuals in the UK actively supporting the next generation of future entrepreneurs and was awarded a lifetime fellowship of the Institute of Enterprise and Entrepreneurs.