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If you’ve ever said “I could do that!” when you see cool bike influencer content, this episode is for you! In this episode we peek behind the curtain into Marley’s life as a professional cycling influencer and athlete, from contracts and comments to authenticity and selling out. Ellen’s perspective as a marketing professional helps you understand what brands are looking for when working with individual influencers, and Marley breaks down the work that happens to make this lifestyle a reality. If you want to create your own brand, we hope you do! The world needs as many unique bodies on bikes as possible. Drop a comment or question for us if we missed something. 00:55 Engagement and Social Media 04:21 Influencer Life 08:33 Contracts and Brand Relationships 16:59 Ethics, Disclosures and Fairness 24:31 Crafting Your Pitch to Brands 26:23 The Challenges of Content Creation 34:45 Navigating Sponsorships in the Bike Industry