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Why Do Smells Activate Strong Memories?

Why do smells induce strong memories? In this video we discuss the link between smell and memory, and why it's so powerful. ---------- *Nasal cavity (not naval cavity) 1:33 ---------- Music by https://www.bensound.com/ ---------- Hosted and written by: Amanda Cumming ---------- Special thanks to: Aaron Albritton for video editing ---------- Support BBF by becoming a patron on Patreon:   / briefbrainfacts   ---------- Brief Brain Facts: Twitter:   / briefbrainfacts   Instagram:   / briefbrainfacts   Facebook:   / bbrainfacts   ---------- Sources: -Carter, Rita. The Human Brain Book: An Illustrated Guide to its Structure, Function, and Disorders (2009). pp. 94-97. -Goldstein, E. Bruce. Sensation and P erception (2010). 8th Edition. pp (359-365). -Vermetten, E. and Bremner J. D. (2003). Olfaction as a traumatic reminder in posttraumatic stress disorder: case reports and review. The Journal of Clinical Psychology (64) 202-207. -White, Amanda. Smells Ring Bells: How Smell Triggers Memories and Emotions. Psychology Today (2015). doi: https://www.psychologytoday.com/us/bl... s-memories-and-emotions ---------- 3D Brain Images Created With: http://lifesciencedb.jp/bp3d/