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BILL LAWRENCE is best known as a master pickup designer, but a line of guitars appeared with his name on for sale in the 1980's. Made by the Morris company in Japan, these do not appear to have been officially sanctioned by Mr Lawrence. This one arrived to me recently, via Zenmarket in Japan. It is a lovely guitar. But I cannot work out when it was made. Bill Lawrence info: Bill Lawrence (born Willi Lorenz Stich; March 24, 1931 – November 2, 2013) was a pickup and guitar designer. Lawrence was born in Wahn in Cologne, Germany and began his musical career in the 1950s as a jazz guitarist, performing under the name Billy Lorento. He died in southern California in 2013. As a musician, Lawrence created pickups which he felt best suited his needs and performance style. He then worked with Framus and became an endorser, including models as the "Billy Lorento" 5/120. He was also an endorser for Fender in Europe. Moving to the United States, Lawrence designed pickups and assisted in electric guitar design for Fender, Gibson, Peavey and other companies. While at Gibson from 1968-1972, Lawrence helped design the "super-humbucker" pickup and the L6-S. He helped redesign the electronics of the SG and contributed significantly to the S-1 and Marauder, as well as to some bass models such as the Ripper, Grabber, and G3. From a Facebook Post: The Real story of Bill Lawrence and {Bill's Brother} Toshio Moridaira. by Bill Lawrence November 22, 2000 Dear Bill, I recently saw a used Bill Lawrence Tele in a local shop. Can you give me more information about them? Thanks. xxx. Dear xxx, Here is a brief history about the instrument: At the end of the 70's, the Moridaira Company became the exclusive distributor for my products in Japan. During one of my visits there, Toshio Moridaira told me that he had failed to successfully market his own brand ( Morris) and asked me to help him. We agreed that we would start a joint venture - The Bill Lawrence Guitar - and the Moridaira Company would be the exclusive distributor for these guitars to be sold only in the southeast Asian market. See picture of Bill Lawrence Guitar. He would make the guitars in his Mutsumoto-based Morris factory, and I would supply them with my US- made pickups and endorse the guitars. I stayed one month in Mutsumoto at Toshio's house to teach him the marketing strategy, and at the same time, I worked in his factory to set it up and to teach the workers how to make a Class A electric guitar. In our agreement, it was made very clear, from the beginning, that I would not get involved in copy guitars. In October of 1980, I demonstrated the guitars in all the major stores in Japan and did several press interviews. See picture of demonstration. However, during a visit to Japan in 1983, I discovered a change in the Bill Lawrence guitar program - a full line of Bill Lawrence copy guitars! I must agree that these guitars were probably some of the best copy guitars available at that time, but you can never get a sound reputation with copy guitars. My reputation is based on high quality original products. It seems that I have a chronic problem with other people using my name. There is an easy explanation for this: the answer is money. People use the reputation of well-known and respected companies or persons to sell their products. For example, there was once a company that called their guitar "Bender", and the "B" looked like an "F", and their logo even looked like the Fender logo! These guys copied almost everything that had a value to make a buck. Morris History: The Morris Guitars company has been building quality handcrafted instruments in Nagano, Japan for a long time. Mr. Toshio Moridaira, the founder, was the first distributor in Japan to carry both Fender and Gibson lines. In 1964, due to his working relationship with Gibson, Mr. Moridaira was able to visit the Gibson factory in Kalamazoo, Michigan. An employee at Gibson nicknamed him ?Mori? at that time. In 1967, he founded the Morris Guitars company. He named it Morris, taken from the nickname given to him a while back. Morris produced copies of dreadnought and small jumbo models based on Martin and Gibson designs. Since then, Morris Guitars have enjoyed an outstanding reputation in Japan and other countries for making high quality guitars. In 1974, Morris introduced their guitars at the NAMM show. In 1978, Morris introduced the Tornado line, thin body acoustic-electric guitars inspired by the Ovation design. Up until the early 80s, the U.S. market saw a variety of guitars that Morris imported from Japan. #madeinjapan #billlawrence #telecaster