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Most companies say they want rock-star employees — but very few know how to create them. In this video, I break down why most teams grow by luck instead of intention, and how both leaders and employees play a role in building high-performing cultures. I share a conversation with a general manager that exposed a common problem: If leadership can’t clearly answer why the company exists or what it stands for, employees aren’t working toward purpose — they’re working for a paycheck. Rock-star employees aren’t hired. They’re built through clarity, systems, accountability, and values. Whether you’re a business owner, manager, or someone who wants to stand out at work, this video will help you understand: • Why most workplaces struggle to retain top talent • How leaders accidentally create average performance • What employees can do to become rock-stars regardless of the system The DUGG Mindset: Defuse tension. Unify people. Be the glue. Give value.