BITKRAFT Summit 2023: Transmedia Magic - IP Opportunities in Gaming скачать в хорошем качестве

BITKRAFT Summit 2023: Transmedia Magic - IP Opportunities in Gaming

On Day 2 of the #BITKRAFTSummit23, we were joined by L.C. Crowley, Derick Tsai, and Ben Watanabe to discuss how different industries are coming together to leverage their IP across different mediums and how founders should think about transmedia storytelling. 5 takeaways from this conversation are: ☑️ Start with the big question: When building a new IP, begin by defining the overarching question. Then build out the collection of stories where each character embodies a unique facet of the narrative ☑️ Character-centric linear storytelling: While games benefit from robust world-building, linear media storytelling should place characters at the forefront to be the focal point of the narrative ☑️ Expanding story horizons: Transmedia isn’t just about going across different mediums, but also giving fans access to various types of content (appetizers, main courses, and desserts) to create additional dimensions to traditional storytelling ☑️ Authenticity over scale: When building a community around an IP, prioritize authenticity over scale. Identify core pillars, adhere to first principles, and gradually expand in small steps to establish a genuine connection with the audience ☑️ Develop with flexibility: Approach IP development with adaptability. Optimize for the first medium, but each additional medium should act as an entry point for new and existing fans