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Behind the scenes of a Pilates branding photoshoot in London. In this video, I’m sharing how I approach branding photography for Pilates instructors, focusing on clean, minimal visuals that feel calm, professional, and aligned with a wellness brand. This shoot was created for Elle, a Pilates instructor launching her new online Pilates business. Her goal was to create branding images that feel refined, grounded, and authentic, perfect for her website, social media, and marketing content. As a London Pilates photographer, I work closely with instructors to plan their branding shoots. Before the session, we built a shared moodboard to define the aesthetic: In this BTS video, you’ll see: – Directing poses for natural-looking images – Shooting movement and portrait images for personal branding – Working with natural light in a bright London studio If you’re interested in Pilates branding photography, personal branding shoots, or learning how to photograph movement-based businesses, this video will give you a real look at my process. Camera: Sony A74