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Episode 28 of the Game Time Tech podcast brings together analysts Melody Brue and Robert Kramer to explore how technology is reshaping Major League Baseball in the 2026 season. In this episode, they cover: How Adobe’s partnership with MLB is enabling fan-first, data-driven digital experiences across platforms and game days. XR at-bats with WIN Reality and Trajekt Arc, and the impact of VR and advanced tracking on training, pitch recognition, and decision-making. Bat and biomechanics tracking, including markerless motion capture and deeper swing analytics for player development. MLB’s effort to regulate and standardize in-game tech and data usage across the minor leagues, aligning MiLB infrastructure with the more uniform, league-controlled technology environment already in place in MLB. The next wave of stadium innovation: frictionless “go ahead” entry, secure digital wallets, biometrics, and seamless game-day journeys for fans. Watch Episode 28 to understand where sports technology, data, and fan experience are intersecting in baseball right now. Outline: ⚾️ Adobe x MLB Sponsorship & Digital Experiences How Adobe and MLB are powering next-generation, fan-first digital experiences across platforms and game day touchpoints 🔗 Adobe + MLB: https://business.adobe.com/blog/adobe... 🔗 Melody’s LinkedIn post: / melodybrue_im-a-baseball-mom-and-a-tech-an... 🕶️ XR At Bats: WIN Reality & Traject Arc How immersive XR training and advanced tracking change the way hitters prepare and develop 🔗 WIN Reality: https://winreality.com/training/?srsl... 🔗 Traject Arc demo: • TRAJEKT: The Pitching Machine That is Revo... 🧬 Bat & Biomechanics Tracking Markerless motion capture, bat tracking, and the biomechanics data shaping swing design and performance 🔗 Bat tracking: https://www.theiamarkerless.com/bat-t... ⚖️ Leveling the Playing Field MLB’s move to regulate and standardize data and in-game tech in the minors to create more parity across organizations 🔗 Data & technology regulation: https://www.nytimes.com/athletic/6879... 🔐 Data Security Protecting sensitive player, team, and fan data as tech and analytics scale across the league 🏟️ Stadium Tech & Seamless Entry Smart venues, upgraded connectivity, and frictionless “go ahead” entry experiences Mastercard wallet, biometrics, and the future of secure, tap-and-go payments at the ballpark 👍 Like, subscribe, and turn on notifications for future episodes. What part of MLB tech interests you most — fan experience, XR training, standardized data and tech rules, or stadium and entry tech? Share your thoughts below. YouTube Chapters 00:00 Introduction: Baseball as a Full Stack Tech Story 01:07 Adobe & MLB: Fan-First Digital Experiences 02:47 Closing the Loop: Engagement, Revenue, & First-Party Data 04:14 XR at-bats: Cognitive & Physical Training for Players 05:20 The Mental & Physical Benefits of VR Training 07:14 Trajekt: Replicating Live At-Bats in a Controlled Setting 08:22 Markerless Bat & Biometrics Tracking 10:23 Deepening Learning Models: 3D Data & Player Benchmarking 11:28 Regulation in Baseball Tech: Standardizing Access & Parity 13:24 The Security & Governance of Player Data Rights 14:42 Stadium Tech: Facial Recognition Entry & Fan Experience 16:35 The Technical & Privacy Aspects of Biometric Entry 17:41 Linking Wallets & Personalized Offers at the Stadium 19:16 Tokenization, Social Engineering, & Opt-in Privacy 20:02 Zero Trust Principles & Data Security in Stadiums 21:01 The Hardest Part: Aligning Teams, Leagues, & Regulators