Identifying True Customer-Drivers — Dr. Vikas Mittal, Professor of Marketing, Rice University скачать в хорошем качестве

Identifying True Customer-Drivers — Dr. Vikas Mittal, Professor of Marketing, Rice University

Dr. Mittal is a leading expert on customer-based strategy having authored two books and more than 100 articles in the Harvard Business Review, MIT-Sloan Management Review, Management Science, Marketing Science, Organization Science, among others. In 2022, Dr. Mittal received the Financial Times award for research with societal impact and the Davidson Award for best paper in Journal of Retailing. In this interview, Dr. Mittal discusses how companies misread customer-drivers. He discusses how there is a big difference between scientifically and statistically derived value drivers and the stated value drivers. Customer drivers obtained anecdotally from salespeople, customer-service reps and other sources do not often uncover the True customer drivers. We are hosting Dr. Mittal on September 29, 2023, at the Houston Strategy Forum’s Customer Symposium and looking forward to that discussion. Come engage with Dr. Mittal in a vigorous discussion in the Houston Strategy Forum’s unique format. https://www.houstonstrategyforum.com/... #CustomerStrategy #Strategy #CustomerValue Strategic Conversations are hosted by Mr. Ravi Kathuria, President, Houston Strategy Forum ———————————————————————— www.Strategic-conversations.com hosted by www.HoustonStrategyForum.com Video sponsored by www.Cohegic.com ———————————————————————— #Strategy #ravikathuria #houstonstrategyforum Music credits: Instant Crush - Corbyn Kites Video designed and produced by the Houston Strategy Forum Video Publish Date: September 2023