Shelf Matters Ep 4 - A conversation with Ally Scale on humanising marketing скачать в хорошем качестве

Shelf Matters Ep 4 - A conversation with Ally Scale on humanising marketing

In this episode, Anna Srivastava chats with Ally Scale, Communications and Marketing Manager at Informit. They talk about the significance of purpose-driven marketing, storytelling, and creating human connections in the current digital landscape. They also discuss new strategies for engaging younger demographics and reflect on the need to adapt and educate future generations about the diverse opportunities GLAMR offers. Ally shares her experiences in shaping Informit’s strategic communications and marketing initiatives, highlighting the unique challenges and rewards of her role while staying true to Informit’s mission. 0:00 - Intro 1:55 - Informit's broadening audience and Ally's journey so far 5:58 - Marketing with purpose and creating connections 9:32 - Different marketers, different motivations! 10:30 - Kummargii Yulendji Symposium - a space for authentic conversations 11:40 - Being all things to all people and managing time 14:10 - Holistic marketing over an afterthought approach 16:15 - Meet teens where they are: YouTube? TikTok? do we really know? 18:44 - GLAMR - Industry of ideas: perfect for creative, curious young marketers. 22:22 - Kummargii Yulendji Symposium - Tickets coming soon!