The vibe shift: Decoding generational and political trends | On the Dotcast | Episode 6 скачать в хорошем качестве

The vibe shift: Decoding generational and political trends | On the Dotcast | Episode 6

On Episode 6 of On the Dotcast from GWI, we dive into a concept that’s reshaping cultural and political landscapes: the vibe shift. Together with special guest Shauna Moran, we explore how consumer attitudes, generational dynamics, and political trends intersect to create a changing global sentiment. This episode breaks down insights from GWI’s latest “Audiences to Watch: Gen Z” report, covering everything from shifts in political alignment among Gen Z, to the economic pressures driving their decisions. Plus, discover how brands can navigate these trends without alienating their audience. This week, we’ll chat about: [0:50] The political vibe shift: What is it? [5.16] Changing voting patterns amongst Gen Z [26:50] How brands can navigate these trends without alienating their audience. Download the full "Audiences to watch: Gen Z" report for more insights here: https://bit.ly/4k4smpU