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Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Private dinners for $100k/mo app founders: https://75v4gfh4e3l.typeform.com/to/C... Spy on outlier TikToks that went viral promoting apps: https://spytok.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Hosted & produced by Joseph Choi: / josephkchoi Vahe: / vahebaghdasaryan Mention "Superwall" in Vahe's calendly booking for 20% off his paywall optimization services: https://tangentgrowth.com/ Timestamps: 00:00 - Intro 00:46 - The big "money left on the table" paywall mistake 01:24 - Case study: boosting install-to-paid from 1.1% to ~4% 02:08 - What this episode covers (playbook, tactics, placements) 02:55 - Superwall & paywallexperiments.com 03:34 - Why paywalls and onboarding matter more than growth hacks 04:51 - Common founder mistake: copying other apps' paywalls 05:36 - Key benchmarks for trials and install-to-paid rates 06:55 - Adding $100K+ without new users (just paywall experiments) 07:46 - High-leverage paywall placements inside your app 09:43 - Claim app: multi-step free trial paywall breakdown 14:44 - Multi-step vs single-screen paywalls (20-40% uplift) 16:24 - When to remove free trials and charge upfront 18:25 - Discount psychology & spin-the-wheel offers (Cal AI example) 22:08 - Trial toggles and capturing different user intents (Riz & Cal AI) 27:02 - Quitter app: 3-step, no-trial paywall & social proof 32:38 - How to think about pricing your app (costs, competitors, ROAS) 38:06 - Transaction abandonment paywalls & advanced discounting 40:46 - Must-have paywall placements and quick wins for new apps 42:29 - Outro - Next Steps I sat down with the creator behind some of the most viral apps that have taken over the internet, generating over $50M in revenue. In this video, we unpack the full app development journey — from early ideas to full-scale mobile app development. Whether you're just getting started with app development for beginners or already diving into coding, this video breaks down everything you need to know. We talk strategy, execution, and the real business model behind building a successful app. I also explore how to make an app, key app ideas that actually work, and tips on how to create an app that users love. If you're into programming, software development, or even thinking about a career as a software developer, you'll find this insightful. This episode is perfect for anyone interested in how to develop an app, exploring full stack development, or just looking for new business ideas and the best business ideas to pursue in tech. Get inspired to build your own success story and maybe even become the next viral app creator.