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“We couldn’t explain the service… until we showed it.” Our client kept saying: ‘We try to explain it… but no one gets it.’ Here’s what happened → Koppl was doing what most service companies do. ✅ Relying on pipeline drawings ✅ Walking customers through technical jargon ✅ Hoping buyers could visualize an underground process But they kept running into the same problem: You can’t “talk through” a double line stop installation. Not when everything happens underground… and in motion. They came to us wanting one thing: A way to make customers instantly understand how the system works — without a 10-minute explanation. So here’s what we did… ✅ Took their CAD drawings and engineering files ✅ Identified the exact moments customers were confused ✅ Built a full 3D animation showing valves opening, closing, and fluid movement ✅ Turned an invisible process into a visual story anyone could grasp in seconds Suddenly, Koppl wasn’t trying to explain the impossible. They had a simple answer to the question: “How does a double line stop work?” ✅ “Here — watch this.” They stopped relying on sketches. They stopped losing buyers in complexity. They started showing what no one could see. Now, customers understand the service before it’s ever installed. That’s a game-changer. — 👉 When you visualize the unseen, you remove the friction from the sale. That’s the power of digital-first storytelling.