Ethos, Pathos, and Logos — The Art of Persuasion Explained скачать в хорошем качестве

Ethos, Pathos, and Logos — The Art of Persuasion Explained

Ethos vs Pathos vs Logos — We look at how to persuade your audience with three tools from Aristotle. Ethos, Pathos, and Logos Explained ►► https://bit.ly/45GMsQC Subscribe to StudioBinder Academy ►► https://bit.ly/sb-ad StudioBinder Blog ►► http://bit.ly/sb-bl ───────────────────── Chapters: 00:00 - Introduction to Ethos, Pathos, and Logos 00:42 - Ethos, Pathos, and Logos Definition 03:18 - Chapter 1: Ethos 08:00 - Chapter 2: Pathos 12:50 - Chapter 3: Logos 17:20 - Chapter 4: Real-world Example 19:00 - Takeaways ───────────────────── THE ART OF PERSUASION Nothing feels better than winning an argument. Luckily, Ancient Greek philosopher Aristotle gifted us with what is referred to as the rhetorical triangle– three rhetorical tools which act as the basis of nearly any good argument. If you’re looking to persuade an audience, look no further. We walk through what goes into a good piece of persuasion. ETHOS Ethos focuses on establishing the credibility of the speaker or writer. This is achieved by presenting yourself as knowledgeable, trustworthy, and ethical. Credibility can be built through experience and expertise— for example, a doctor speaking about the benefits of a particular medication uses their medical background to enhance their credibility. Without ethos, arguments may lack authority and fail to convince an audience of the speaker's trustworthiness. PATHOS Pathos aims to evoke an emotional response from the audience. By appealing to emotions such as fear, anger, or joy, speakers can deeply connect with their listeners. Advertisements often use pathos by showing heartwarming scenes to evoke empathy and persuade viewers to buy a product. Pathos is incredibly powerful: it taps into human values and desires, influencing decision-making through emotional engagement. LOGS Logos refers to appealing to the audience's sense of reason and logic. This is typically done through presenting logical arguments, facts, and evidence. Think of scientific papers, which rely heavily on logos to support their claims with data and experiments. Without logical reasoning, arguments can appear weak or unsubstantiated, failing to convince an audience grounded in rationality. THREE PERSUASIVE APPEALS Ethos, pathos, and logos are essential to persuasive communication, each serving distinct purposes in influencing an audience. Effective communicators often blend these strategies to create compelling arguments that resonate intellectually and emotionally. Understanding and mastering these techniques can enhance one's ability to persuade and convey ideas effectively in various contexts, from filmmaking to writing and advertising. By leveraging ethos, pathos, and logos appropriately, communicators can craft messages that not only inform but also inspire and persuade audiences to take action or adopt a particular viewpoint. #FilmTheory #VideoEssay #Filmmaking ───────────────────── ♬ SONGS USED: "Afterdusk" - Flint "A Battle in the East" - Rhythm Scott "Life's Journey Begins" - idokay "All Star" - ANBR "Dojo Tradition (Instrumental)" - In This World "1986" - Angel Salazar "Assembly Line Dreams" - Ostin Drais "New World" - Ian Post "O Come Let Us Adore Him (Instrumental)" - Salt of the Sound "Morning Sunbeams" - Yehezkel Raz "In Another Life" - Son Lux "La Javanaise" - Madeleine Peyroux "Fruitvale Suite" - Ludwig Goransson "Divider" - Chris Zabriskie "When the Sunrise (Instrumental)" - Yehezkel Raz "The President's Speech" - David Arnold "In Love with Emi" - Fabien Fustinoni "Fight The Power" - Public Enemy "The Wind That Shakes The Barley" - George Fenton "British News Team" - Lance Conrad "Spotlight" - Howard Shore "Principia" - Mike Steele "Curiosity" - Kevin Graham "Anime" - Magiksolo Music by Artlist ► https://utm.io/umJx Music by MusicBed ► http://bit.ly/2Fnz9Zq ───────────────────── SUBSCRIBE to StudioBinder’s YouTube channel! ►► http://bit.ly/2hksYO0 Looking for a project management platform for your filmmaking? StudioBinder is an intuitive project management solution for video creatives; create shooting schedules, breakdowns, production calendars, shot lists, storyboards, call sheets and more. Try StudioBinder for FREE today: https://studiobinder.com/pricing — Join us on Social Media! — Instagram ►►   / studiobinder   Facebook ►►   / studiobinderapp   Twitter ►►   / studiobinder   #film-theory, #video-essay, #filmmaker