Highlights from Optimizing Omnichannel: Lessons and Insights from Industry Leaders скачать в хорошем качестве

Highlights from Optimizing Omnichannel: Lessons and Insights from Industry Leaders

Highlights from Retail's BIG Show 2015 session - Top retail brands are aggressively pursuing omnichannel strategies to attract modern consumers. While interactive kiosks and push mobile ads abound, and much progress has been made in online business growth and flexible fulfillment, few brands have managed to transform their organizations to make their omnichannel strategies sustainable -- not to mention profitable. This panel will discuss what top retailers are doing to reinvent their operating model to make omnichannel not just a reality, but streamlined and cost-effective, too. Experienced senior retail executives will also offer perspective on strategic and technology shifts in the industry and how lessons learned from the first wave of the digital boom can be applied today. For more from Retail's BIG Show, visit: nrf.com/bigshow