Скачать с ютуб Validating and Calibrating Marketing Attribution: Practical Guide to Using MMM and Testing в хорошем качестве

Validating and Calibrating Marketing Attribution: Practical Guide to Using MMM and Testing

Struggling to make sense of your marketing data? In this webinar, experts Will Burghes, Head of Professional Services at Rockerbox, Eli Hile, Senior Director of Data and Analytics at Tombras, and Aoun Jafarey, Senior Vice President, Client Solutions & Data Science at Publicis Groupe delved into the intricacies of marketing measurement, emphasizing the importance of validation and calibration. Whether you’re fine-tuning attribution or optimizing your budget, this session is packed with strategies to help you make smarter, data-driven decisions. 🌟 What You'll Learn: • 📊 Why validation is critical and how it levels up attribution accuracy • 🔍 The key differences between validation vs. calibration • 💡 When to choose MMM over incrementality testing (and vice versa!) • 🌐 Real-life examples of validation transforming attribution with surprising insights • 📈 Practical ways to integrate validation insights into daily reports and long-term budget plans • 🛠️ How to build a strong data foundation for effective validation • 📣 Strategies to communicate calibrated attribution results to leadership • 💵 Quantifying the long-term impact of upper-funnel channels on revenue No model is perfect, but combining methods like MMM and testing with a solid data foundation empowers marketers to navigate complexity and drive measurable results. Take these actionable strategies to refine your marketing measurement framework, align your teams, and make a lasting impact. 👉 Discover what Rockerbox can do for you – Book a demo today! http://www.rockerbox.com/demo