Professionalizing Fitness: Inside the World Fitness Project скачать в хорошем качестве

Professionalizing Fitness: Inside the World Fitness Project

The fitness competition landscape is changing, and World Fitness Project is leading the charge. In this episode of The Playeasy Warmup, Kerri Shields sits down with Jason Ansley, Global Event Director for the World Fitness Project (WFP), to discuss how they’re reimagining what high-performance fitness events can look like on a global stage. From signing the top 40 athletes in the world to building a multi-stop international tour with live broadcast in multiple languages, WFP is professionalizing a space where athletes historically paid to compete. Jason shares: • Why protecting and fairly paying athletes is mission critical • What it takes to produce a fitness event like a TV show • How digital reach and live streaming are reshaping destination partnerships • Why youth engagement through Project 1 is essential for the future of the sport • What host cities need to know if they want to partner With stops across the U.S., Europe, and now Mexico City, and ambitions to expand globally, World Fitness Project is creating something bigger than competition. It’s community. It’s culture. It’s the future of professional fitness.