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Debating just what REALLY is going to move the needle in 2024. There's plenty of hype and noise about different platforms, ideas, and growth strategies - but we don't care about that... we care about what's actually going to help you build a more successful business in 2024. With our eclectic group of guests there are sure to some diverse opinions... and lots of great advice too. What's REALLY going to move the needle in 2024? This session is for you if: -You're eager to work out what you SHOULD (and shouldn't) be investing your time and money in in 2024 -You're a DTC or eCommerce brand looking to build success in 2024 -You want to cut through the hype and get to the good stuff Tune in to find out: -What's going to separate the winners from the losers in 2024 -Key marketing channels -Key strategies -Key technologies -And much much more. The whole session is introduced and moderated by Chloe Thomas, who doubtless is sharing her own advice too. Don't know who Chloe is? -She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts -Editor-in-Chief at eCommerce Tech -She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency -She's a LinkedIn Retail Top Voice -And has written 5 bestselling books about eCommerce marketing and success Find out more about eCommerce Tech at: https://ecommercetech.io/