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Kerala is called God’s Own Country, blessed with beaches, backwaters, hill stations, wildlife, and a globally recognised tourism brand. Yet, despite all this, Kerala is not India’s top tourism destination. In this video, we break down why Kerala is wasting its tourism potential. From low tourism budgets and weak long-term planning to policy paralysis, poor infrastructure, and local resistance, this video looks at how Kerala failed to convert natural beauty into sustainable tourism growth. We also compare Kerala’s tourism strategy with other Indian states that are doing far better with far fewer natural advantages. This is an honest, fact-based discussion on: • Why Kerala struggles to scale tourism • How poor policy decisions hurt tourism growth • The role of government spending and planning failures • Why natural beauty alone is not enough • What Kerala can realistically do to fix this If Kerala wants tourism to be a serious economic engine, hard questions must be asked and that’s exactly what this video does. 📌 Watch till the end for solutions and policy suggestions. 📌 Share your thoughts in the comments, do you agree or disagree?